3 Results for 'University of Illinois'

PLPr – Using Research Partnerships To Generate Wealth (presentation 3.1mb)


PLPr – Using Research Partnerships To Generate Wealth (presentation 3.1mb)

Previous research studies have suggested market oriented firms achieve superior performance relative to their peers (Narver and Slater, 1990). Observed performance differences may be attributable to the firm’s ability to clearly define how they provide value to the market (Narver, ...Read More

PR – Assessing Market Orientation And Firm Performance Across Value Disciplines In The Illinois Beef Sector (p453-466)

Marketing and strategy scholars have long established the importance of a market orientation in determining firm performance. More recently, scholars have studied the effect of a market orientation in agriculture. This study extends this work by examining the concept of ...Read More