1 Results for 'School of Agriculture, The University of Reading'

Theory Of Reasoned Action And Its Integration With Economic Modelling In Linking Farmers’ Attitudes And Adoption Behaviour – An Illustration From The Analysis Of The Uptake Of Livestock Technologies In The South West Of England

The behavioural intentions of a sample of livestock farmers in the south-west of England towards new technologies were analysed within a Theory of Reasoned Action (TORA) framework, in order to explore reasons for the apparently low rate at which research-based ...Read More