Proceedings

NPR – PLANNING INNOVATION TO MEET MODERN AGRICULTURAL DEMANDS: A CASE STUDY OF GLOBAL FRUIT APPLE PRODUCERS

Soer, J.A., Cassidy, S.


Abstract:

In this applied-track paper, the authors examine the evolving needs of the Ontario (and larger Canadian) agriculture sector, and the ways in which a diminishing emphasis on local production has allowed imported goods to seize much of the Ontario produce market. Using a thematic approach based on a case study of Global Fruit Apple Producers, the authors posit ways in which Ontario and other Canadian producers can reclaim these markets through the strategic application of technological and managerial innovation. A specific focus is applied to apple production, and what Global Fruit has done in this area; however, many of the lessons learned in this case study can be effectively applied across several sectors of Canadian agriculture.

Keywords: Farm Management, Apple Production, Agricultural Innovation/Invention, Sustainability, Local Import Substitution, Competitive Farming

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Author(s): Cassidy, S., Soer, J.A.

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Organizations(s): Global Fruit Apple Producers, University of Guelph