NPR – GRAIN GROWERS’ ATTITUDES TOWARDS, AND USE OF DIGITAL AGRICULTURE TECHNOLOGIES: A SURVEY OF AUSTRALIAN FARMERS
Clarke, G. (1), Griffin, T. (2), Taylor, C. (1), Sounness, C. (1)
A survey was undertaken across Australia via grower groups specific to cropping systems. The research objective was to capture information regarding farm data collection and use, more specifically looking at the collection and use of yield maps and machinery data. It was found that there is a great interest in digital agriculture technologies with grain growers surveyed across growing regions of Australia. The barriers of connectivity, capability and trust have been identified as areas to overcome to increase adoption and utilisation of digital agriculture technologies and the associated data. With a focus on yield mapping and machinery data, the majority of growers surveyed see potential value in these data but lack the software and capability to extract value. Quantification of Australian growers’ attitudes and barriers to adoption of some digital agriculture technologies was managed through this survey; helping to guide future research and investment.
Keywords: precision agriculture, connectivity, capability, trust, farm data, big data