Factors Affecting Adoption Of Quality Assurance In Australian Redmeat Industries

Two on-farm quality assurance schemes, Cattlecare and Flockcare, were developed in the mid-90s for the sheep and
cattle meat producers of Australia in response to market changes across the globe. However uptake of these schemes
has been very slow, especially Flockcare.

This project’s aim was to identify the reasons why the uptake was slow, with the major hypothesis being that there were
few current benefits for producers. A survey of “adopters” of one or both of these schemes and “non-adopters” was
developed and then implemented over about 12 months, in the years of 2000 and 2001. Continues ….

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Author(s): Bent, Martin, Kennedy, Anna, Stanton, John, Storer, Christine


Organizations(s): Muresk Institute, Curtin University of Technology, WA