1 Results for 'Gow, R.'

PR – Assessing Market Orientation And Firm Performance Across Value Disciplines In The Illinois Beef Sector (p453-466)

Previous research studies have suggested market oriented firms achieve superior performance relative to their peers (Narver and Slater, 1990). Observed performance differences may be attributable to the firm’s ability to clearly define how they provide value to the market (Narver, ...Read More