2 Results for 'Gow, H.R.'

CS – Alternative Strategic Responses To The Animal Welfare Advocacy: The Case Of PETA, Merino Wool And Practice Of Mulesing

Animal welfare is becoming an issue of increasing concern to consumers, managers and policy makers alike and the strategic responses to these issues by different stakeholders can have important implications for an industry’s short-term performance and long-term viability. The purpose ...Read More

CS – Alternative Strategic Responses To The Animal Welfare Advocacy: The Case Of PETA, Merino Wool And Practice Of Mulesing

Marketing and strategy scholars have long established the importance of a market orientation in determining firm performance. More recently, scholars have studied the effect of a market orientation in agriculture. This study extends this work by examining the concept of ...Read More