Title: A STRATEGIC APPROACH TO THE IMPLEMENTATION OF PRECISION AGRICULTURE PRINCIPLES IN CASH CROP FARMING
Author(s): Maine, N. + Nell, W.T.
Organisation: Centre for Agricultural Management, Department of Agricultural Economics, University of the Free State.
Country: South Africa
Precision agriculture is one of the important agricultural technologies that can assist farmers
and managers in promoting long-term success. Precision agriculture can help farm managers
increase their management capacity, which is of utmost importance in the highly competitive
modern agriculture. Increased yields and/or efficient input use can also be achieved with precision
agriculture. Precision agriculture also involve a large capital outlay and requires skills in
interpreting the masses of generated data. Modern farmers have to engage in pro-active thinking
with regard to suitable agricultural systems that can enhance sustainable success of their
farming businesses. Farm managers who are contemplating on getting involved in precision
agriculture need to undergo a paradigm shift or a mind shift. This paper proposes a set of guidelines
on how the process of implementing precision agriculture can be strategically approached
in a holistic way.
Keywords: Precision agriculture, Strategic approach, Farming, Farming success.
You will need