Title: DEVELOPING FARMER FOCUS GROUPS AS A KNOWLEDGE TRANSFER MECHANISM: A PRACTICAL EXPERIENCE
Author(s): Barriball, K. + Byles, S. + Biddick, L.
Organisation: Duchy College, Corwall
Country: England, UK.

The use of farmer focus groups is discussed as a mechanism for effective knowledge transfer activity, and the functionality of the focus farm contrasted with that of the demonstration farm. Key qualities of focus farmers and the essential characteristics of focus groups are summarised, as portrayed by four different stakeholder groups. Benchmarking, as a means of identifying and sharing good practice within the groups is also highlighted within the knowledge transfer mechanism.

Keywords: Farmer Focus Group, Demonstration Farm, Benchmarking.

 

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